Rob brings over twenty years of experience in the Gun Industry and a lifetime as a shooter. Rob is one of the industry’s most vocal leaders. He is both an advocate and an educator. His work with United States Concealed Carry Association, National Rifle Association, National Shooting Sports Foundation, Second Amendment Foundation, Executive Director of Personal Defense Network, Owner/Founder of I.C.E. Training Company, VP of @AO.org, and countless other Pro-Gun-Rights Organizations has influenced millions of American Gun Owners.

He has frequently spoken on behalf of responsible gun owners in national and international media. His views are sometimes controversial and often confrontational as he has combated ignorance and negligence around firearms and firearms rights. He understands the need for an assertive, inclusive and rational gun rights organization.